The Internets top Internet affiliate marketing revenue generators, best-selling authors and leading Internet affiliate marketing analysts shared a stage Thursday as part of the AffiliateForce 2000 Internet Affiliate Marketing Summit happening in Miami Beach, Florida.
Jonathan Ezor, author of "Clicking Through: A Survival Guide for Bringing Your Company Online" as well as a regular columnist on legal issues for BusinessWeek Online and the @NY electronic weekly, rolled out AffiliateForces Thursday opening presentation with Merchant's Survival Guide on the 'Net: Being Less@Risk."
In his presentation, Ezor discussed in detail various issues involving content liability, legislative activities, privacy issues, online promotion, International online advertising issues; risks related to libel law and potential pitfalls in establishing foreign-based affiliates.
Ezor also addressed outsourcing, warehousing and fulfillment, as well as potential security risks involved in the purchase process.
Alate morning panel entitled Keeping Your Store Open addressed the future of webhosting, storefront monitoring, contact development and voice enabled storefronts where sound can actually spur sales. Panelists included Chris Lyman of Virtualis, Scott Alberts of WebPartner, Seth Lieberman of Focalex and Matthew Shapiro of Firetalk.
Selecting Your Affiliate Solution complimented spectacular networking opportunities and focused on attributes of particular sales channels and the audiences that drive them. Solution providers discussed their affiliate philosophy, strengths and role in developing revenue-enhancing programs.
Panel members included Todd Crawford, Vice President of Commission Junction; Stuart Watson, vice president of Dynamic Trade; Bill Taylor, Vice President of ePod; Stuart Illian, Vice President of iMediation; Dave Slovin, Vice President of Nexchange; Frank Fiore, President of One Minute Shopper; Roman Godzich of Vstore and Charles Jones, CEO of Yo!
According to panel member Bill Taylor, Vice President of Sales for ePod, affiliate marketing performance is directly related to providing fresh products and services.
Weve found that our key to success - regardless of the experience the merchant we are dealing with has in affiliate marketing - is to provide continuously updated products or packages, making the experience interesting for the user and profitable for the affiliate, said Taylor. Weve worked hard to position ourselves to be able to work with merchants on an individual basis, addressing their needs and attributes, regardless of affiliate experience.
Taylor added that ePod will more than double its Affiliate Relations staff within the next three weeks as part of its business expansion.
Frank Fiore, President of One Minute Shopper - which sells everything from electronics to sporting goods to travel - says he is readying his company for beyond-site shopping.
Right now were on affiliate sites, but look forward to a near future of people downloading an applet that, when activated, will pop up One Minute Shopper, said Fiore. Coding will track back where the applet was downloaded, and commissions on whatever the shopper purchases will be paid. Of those in attendance, most agreed that technology cant accomplish everything, and service as well as creativity must play a key role.
As part of the Thursday agenda, merchants also presented their reasons for establishing and enhancing affiliate programs in-house. "Going it alone" which addressed web retailers who wanted to establish an affiliate marketing program, but didnt involve a third party to assist them in developing an affiliate marketing strategy. The panel was moderated by Joel Gehman, affiliate manager for Infonautics, owner of such popular web sites as CompanySleuth.com and EntertainmentSleuth.com. Panel members included Brad Waller, CEO of ePage & eAuction; Jason Ciment, CEO of MagMall; Janine Liebert, Marketing Manager of Bigstar; and Steve Tirella, Vice President of E-Commerce Exchange.
According to Gehman, the panel looked at four case studies based on the same affiliate marketing model and evaluated why the sites decided to go it alone and determine what return the sites saw.
Most of these merchants started affiliate marketing before the current roster of vendors came of age, said Gehman. They didnt have an Affiliate Solution Provider to go to, and they had to go it alone.
Panel member Jason Ciment, CEO of MagMall, started his affiliate program more than two years ago. Ciment, who took pride in learning about affiliate marketing the hard way, said he envies those that have the resources available today.
If these companies were around three years ago, I would have gone with them, said Ciment, who at 34 is considered an affiliate marketing veteran. Ciments experience comes from building a national magazine subscription fulfillment agency with over 1,000 titles in its catalog and more than 6,000 affiliates.
Steve Tirella of E-Commerce Exchange said his companys affiliate program was built to bridge the gap between small businesses and eCommerce giants.
source : http://findarticles.com/p/articles/mi_pwwi/is_200003/ai_mark01006696
No comments:
Post a Comment